What is it?
An independent fashion boutique with serious pedigree. Founded by Simon Burstein, former chief exec of Browns, The Place London brings luxury design, emerging talent and timeless style to Connaught Village.
Where is it?
Tucked away on Connaught Street in the heart of W2, just a few minutes’ walk from Hyde Park and Native Hyde Park. The women’s and men’s boutiques sit two doors apart.
What you’ll find
Expect curated collections with a refined, understated elegance. The Place London for Women focuses on craftsmanship, quality and international flair. Think ready-to-wear from emerging Parisian and London designers, elevated staples, and accessories that blend heritage with innovation.
For menswear, head two doors down to The Place London for Men. You’ll find relaxed tailoring, premium wardrobe essentials and Leathersmith of London journals, nodding to Britain’s rich design heritage while embracing a modern sensibility.
Simon Burstein’s curatorial eye shines through both stores. There’s a quiet confidence to everything here, from the clothes and accessories to the clean, gallery-like interiors. It’s not about trends, it’s about timelessness, individuality and discovery.
Whether you’re searching for a statement piece, a future classic, or just want to browse something outside the mainstream, The Place London offers a retail experience that’s personal, considered and completely unique to Connaught Village.
One-liner
A curated haven for timeless fashion and rising design talent in the heart of Connaught Village.
Native’s tip
Visit both the women’s and men’s stores, they’re just steps apart. For something quintessentially British, pick up a handcrafted notebook by Leathersmith of London.
Addresses:
The Place London Women: 27 Connaught Street, London, W2 2AY
The Place London Men: 31 Connaught Street, London, W2 2AZ
Closest Native: Native Hyde Park
More info: theplacelondon.co.uk
