What is it?
So Just Shop isn’t your typical lifestyle boutique. This is ethical retail done right a curated haven of sustainable accessories and homeware handcrafted by female artisans from around the world. Every piece is rooted in traditional craft, global design, and social impact.
More than a shop, So Just Shop is a platform for change. Every purchase helps create financial independence for women from marginalised communities, offering real livelihoods through skilled, sustainable work. It’s beauty with purpose and it all looks seriously good.
Where is it?
You’ll find So Just Shop on South Molton Street, just a few steps from Native Mayfair and the buzz of Bond Street. The store blends seamlessly into the boutique-lined stretch, but step inside and you’ll be greeted by warmth, authenticity and craft that spans continents.
Whether you’re window shopping or on the hunt for a meaningful gift, this little gem is well worth a visit especially if you value pieces with a backstory.
What you’ll find
The shelves here are filled with handwoven scarves, artisan jewellery, ceramic bowls, scented candles and more each with a tag that shares the story of the woman who made it and the community it supports.
So Just Shop partners directly with women’s groups in Nepal, India, Kenya, and beyond. From vibrant beaded earrings made by Maasai makers to minimalist ceramics from Nepal, every item fuses heritage techniques with contemporary design.
There’s a strong emphasis on sustainability, natural fibres, low-impact materials, and packaging that’s as eco-conscious as the products themselves. It’s ethical gifting made easy (and beautiful).
Despite its global reach, the store has a relaxed, down-to-earth feel. Staff are passionate about the mission and happy to share the stories behind each piece. It’s the kind of place where you walk in curious and leave inspired.
One-liner
Where conscious design meets global craft all under one stylish roof.
Our top pick
The hand-thrown Nepalese ceramic mugs are tactile, timeless, and made to last.
Address: 52 South Molton Street, London, W1K 5SE
More info: sojustshop.com
