What:

Native Fitzrovia brings together 30 thoughtfully designed serviced apartments and hotel rooms inside a beautifully converted historic convent in the heart of Fitzrovia. A central London stay with character, charm, and a quieter side of the city.

Best bits:

From compact kitchenettes to retro-inspired furniture and statement marble bathrooms with elegant gold finishes, Each space blends modern comforts with heritage details. Original architectural features and rich textures.

Special mention:

Original arched sash windows and the convent’s characterful architectural details have been carefully preserved, filling the rooms with natural light and bringing historic charm to the loft-like spaces.

Stay\

London
Fitzrovia.

Why stay:

Hidden just behind the energy of Oxford Circus, Native Fitzrovia feels cosy, calm, and distinctly London.  Original architectural features with rooms dressed with plush velvet textures, warm earthy tones, and heritage-inspired interiors give every room its own personality, designed for slowing down after a day in the city.

Getting here:

You’ll find us tucked away on Margaret Street, moments from Oxford Street and Great Portland Street. Oxford Circus station is closest, with Soho, Regent Street, Marylebone, and some of central London’s best museums all within easy walking distance.

'Stylish UK ApartHotels to book for your next staycation.' - The Independent

Stay With Us.

Get the service and style of a boutique hotel, with a side of community and a slice of cultural events.

Why Go Native?

Going Native is like staying at home. Just better.

Work in your living room or host in your kitchen. Entertain as you wish or join our events. Cook when you want, eat with us, or head into the city armed with our best tips.

And when you’re done, just leave the cleaning to us.

Neighbourhood
Heroes.

These are the people, places, and things that make each Native worth visiting.

Neighbourhood
Heroes.

These are the people, places, and things that make each Native worth visiting.

Be Native\

Become A Native Original.

Unlock special perks like 15% room discounts, food & beverage offers, monthly events & more. It’s free to join we just need your email

Stay With Us.

Get the service and style of a boutique hotel, with a side of community and a slice of cultural events.

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