What:

30 thoughtfully designed serviced apartments & hotel rooms in the heart of Fitzrovia, tucked inside a beautifully restored former convent. Full of character, charm & a quieter side of central London.

Best bits:

Stay close to the best of W1, from the West End shopping and Soho nights to & Bloomsbury museums. Then discover Fitzrovia’s neighbourhood favourites.

Special mention:

Original arched sash windows & historic convent features have been carefully preserved, bringing natural light, character & a little bit of the building’s story into every stay.

Stay\

Native
Fitzrovia.

Why stay:

Hidden just behind the buzz of Oxford Circus, Native Fitzrovia is cosy, calm & distinctly London. Think warm, heritage-inspired interiors, compact kitchenettes & elegant bathrooms. A little bit of history, with all the modern comforts you need.

Getting here:

You’ll find us tucked away on Margaret Street, moments from Oxford, Great Portland Street & Bloomsbury. Oxford Circus is our closest station, with the Elizabeth Line just a short walk away at Tottenham Court Road. With buses running along Oxford Street, getting around couldn’t be easier.

'Stylish UK ApartHotels to book for your next staycation.' - The Independent

Stay With Us.

Get the service and style of a boutique hotel, with a side of community and a slice of cultural events.

Why Go Native?

Going Native is like staying at home. Just better.

Work in your living room or host in your kitchen. Entertain as you wish or join our events. Cook when you want, eat with us, or head into the city armed with our best tips.

And when you’re done, just leave the cleaning to us.

Neighbourhood
Heroes.

These are the people, places, and things that make each Native worth visiting.

Neighbourhood
Heroes.

These are the people, places, and things that make each Native worth visiting.

Be Native\

Become A Native Original.

Unlock special perks like 15% room discounts, food & beverage offers, monthly events & more. It’s free to join we just need your email

Stay With Us.

Get the service and style of a boutique hotel, with a side of community and a slice of cultural events.

Make a Booking.